Consent and SMS rules
Review requests are marketing messages, so every recipient must have opted in. This page covers the consent box in Goodreviews and what we handle for you.
This isn't legal advice. If you're not sure what applies to your business, ask a lawyer.
Steps
When you send from the Send tab, Goodreviews asks you to confirm consent each time.
- Click Collect in the sidebar. The Send tab opens.
- Add your customers. See Send review requests.
- Tick the consent box. It reads: I confirm that every customer in this send has expressly agreed to receive review requests from my business, and that I hold a record of their consent.
- Click the Send to button.
You can't send until the box is ticked. The screen says You must confirm consent before sending.
What Goodreviews handles for you
- Every message says who it's from and tells customers how to opt out.
- Every SMS ends with your review link, then "Reply STOP to unsubscribe." If a customer replies STOP, we stop sending to them.
- Automatic requests, BCC requests and reminders only go out between 8:00 and 20:00 in your account's timezone.
- In the US, our sending number is registered for A2P 10DLC, so you don't need to register yourself.
Common questions
Can I send a request to a customer who hasn't opted in? No. Recipients must have opted in.
Do automations and BCC requests need consent too? Yes. They don't show the consent box, but the rule is the same. Every customer an automation or a BCC request goes to must have opted in.
Does this apply to email as well as SMS? Yes. A review request is a marketing message whether it goes by SMS or email.
Can my customers opt out? Every message tells customers how to opt out. If they opt out or reply STOP to a text, we stop sending them requests.
Still stuck? Email success@goodreviews.io.